In the role of Creative Director and Designer, I had the privilege of lending my expertise to the development of an initiative called Mrs. Black's Fudge Friday, with the goal of enhancing student attendance through weekly fudge distributions. Within this capacity, my contributions were multifaceted, encompassing the proposal of a rebranding strategy that introduced the name "Mrs. Black’s" alongside the tagline "Everyday Is Friday." Additionally, I crafted comprehensive brand guidelines and offered insights into expanding product options and incorporating eco-friendly packaging solutions, all aimed at aligning the project with innovative practices.